About
One canopy, many ventures.
Vitana Ventures is a family of independent ventures, based in India and made for anyone. We build slowly, say plainly what we are doing, and launch when we are ready.
The name
Vitana Ventures
Empowering Vision, Fueling Growth
From Sanskrit, vitāna (वितान) means a canopy: a covering spread wide over many. We read it as the shelter under which each venture grows.
Vitana Ventures is the parent company. Its job is to give every venture the capability it needs, so each one can concentrate on its own craft and its own customers. One canopy, many ventures.
What the group does
The parent gives each venture what it needs.
Each venture concentrates on its own craft and customers. Vitana Ventures looks after the common ground.
- Shared standardsOne set of rules for quality, plain claims, privacy and children’s safety, kept at group level.
- Finance and reportingA single way of budgeting, tracking and reporting across the group.
- Brand and designShared design standards and components, so each venture looks like itself and still feels like family.
- Technology and documentationCommon tools, schemas and release notes every venture can build on.
Where we work
Five industries.
Seven ventures, grouped by the industry they serve.
Food & Beverage
Thulli: Kerala pickles in 30 g jars. Kebabs and Stew: a cloud kitchen, coming soon.
02Publishing & Media
Knotbridge Comics and Snippets news.
03Education & Family
Screen-Free Rewards, for calmer family life.
04Technology & Finance
FinTrack, a clearer view of your money.
05Health & Wellbeing
Pranodaya, small daily habits of calm.
How we work
Principles we keep.
We would rather make fewer promises and keep all of them.
- 01
Craft before scale
We perfect one jar, one story, one screen before we make more of them.
- 02
Plain, honest claims
We say what we know and nothing we cannot stand behind. Where something is not ready, we say so.
- 03
Privacy as a default
We collect only what a service needs. Children’s spaces carry no advertising, analytics or tracking.
- 04
Rooted, and open to the world
Our ventures begin at home in India and are made to welcome anyone, in more than one language.
Contact
Begin a conversation.
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