Thulli · Our story
A small jar with a clear idea.
Kerala flavours, packed small and labelled plainly, for the people who set tables for others.
The idea
A spoonful, not a jar full.
In Kerala, a meal is judged by what sits beside the rice: a sharp spoon of pickle, a cooling chutney, something sweet to finish. Thulli puts that small, important spoonful in a single-serve 30 g jar.
One jar is enough for one guest, one tray or one table. It arrives sealed and is easy to place on a breakfast tray, a meal service or a gift box. We are starting with one flavour, a Spicy Lime Pickle, and growing the range only when each addition is right.
The name
Thulli തുള്ളി
Thulli means “a drop” in Malayalam. Nadan Nidra is the second line under the wordmark, the name of the venture’s range.
The venture is part of Vitana Ventures. The Vitana mark appears on the label, and the group’s tagline sits beneath it: Empowering Vision, Fueling Growth.
The look
Green, mint and a drop.
A calm palette and wide-spaced capitals, with an italic serif for the Nadan Nidra line. The same design runs from the jar to the lid to this site.
#0B101C Deep green
#14532D Leaf
#1F7A45 Mint
#5BD08A Mint paper
#EFF5F0 Gold rule
#B88A28
Our promises
Plain claims, honest status.
We say what we know and nothing we cannot stand behind.
No shortcuts
No jar goes on sale before the FSSAI licence and label approval are in place.
Plain words
We describe flavour and format. We make no health or medical claims.
Honest samples
Anything that is a placeholder, such as a price or a date, is marked as one.
Trade first
We work with buyers directly and take enquiries, not online orders, until launch.
Talk to us
Stock a drop of Kerala.
Hospitality, gifting and retail buyers are welcome to enquire.
FSSAI licence: application in progress. No sales are made until the licence and label approval are in place.
Labels, pack photos and illustrations on these pages are sample designs, subject to final regulatory review. MRP, net weight, batch and best-before dates shown on them are sample values. Product details may change before launch.